McCANN
PHARMACY

THE TRUTH ABOUT

McCANN PHARMACY

McCann Pharmacy leverages brand communications to empower pharmacists to become trusted healthcare advisors. How? We find a relevant and meaningful way to connect and educate pharmacists about your brand and its available services.

In turn, patients looking for better healthcare solutions are connected with the appropriate treatment option for their individual needs that much faster.

PHARMACY
TRENDS
& FACTS

WHY
ACTIVATE
PHARMACISTS?

THE TRUTH ABOUT

PHARMACIST ACTIVATION

As the current healthcare system continues to drive expenses up for consumers, patients and caregivers will seek...

SELF-MEDICATION

DISEASE
PREVENTION

MEDICATION THERAPY
MANAGEMENT

HEALTH PROMOTION
STRATEGIES

...creating a need for trusted advisors, such as pharmacists, to help guide appropriate treatment decisions. As patients begin seeing their pharmacists more than their physicians, no greater opportunity exists for brands than during the conversation between the patient and pharmacist.

DRIVERS FOR PHARMACIST ACTIVATION

More than 7 in 10 patients say a pharmacist's recommendation on an over-the-counter product is important to them.

– NACDS US OPINION RESEARCH SURVEY, 2014

HOW DO YOUR
PRODUCTS AND
SERVICES FIT IN?

THE TRUTH ABOUT

YOUR PRODUCTS AND SERVICES

Pharmacists should know your brand and all it has to offer, as well as any other healthcare provider and, we'd argue, even more. The more we educate pharmacists about your products, the more influence they will have toward improving outcomes. Patients will be relying on their pharmacists for answers. Let your products be the pharmacist’s answer.

WE EMPOWER PHARMACISTS AS INFLUENCERS THROUGH:

ONE-ON-ONE TRAINING

SALES REPRESENTATIVE ENGAGEMENT

SPECIALTY SERVICES
BEYOND DISPENSING

DRIVERS OF CHANGE

HOW DO
PATIENTS
BENEFIT?

THE TRUTH ABOUT

HOW THIS HELPS PATIENTS

Meeting patients and caregivers where they are, whether at the hospital or pharmacy, means more direct care. Knowledgeable pharmacists are becoming interventionists for illness, and with a deep understanding of the products and services your brand offers, they can turn their focus from dispensing medications to driving brand choice along the patient’s healthcare journey through:

HEALTH PROTECTION

DISEASE PREVENTION

EARLY DISEASE MANAGEMENT

MEDICATION MANAGEMENT

CHRONIC DISEASE MANAGEMENT WITH PHYSICIAN CONSULT

HEALTH
PROTECTION

DISEASE
PREVENTION

EARLY DISEASE
MANAGEMENT

MEDICATION
MANAGEMENT

CHRONIC DISEASE
MANAGEMENT WITH
PHYSICIAN CONSULT

QUICK HITS

PATIENTS AT THE PHARMACY

WHO CAN I
CONTACT?

GLOBAL

LEADERSHIP

The woman standing behind McCann Pharmacy is also the woman who continues to stand behind the pharmacy counter as an active pharmacist. It's true. While Sandra brings leadership, vision, and considerable expertise to the realm of professional pharmacy initiatives, it is her commitment to working one-on-one with patients that best captures her passion.

Having previously served as president of several pharmacy regulatory and advocacy organizations, she now sits as an advising leader of various global pharmacy committees and is considered a key opinion leader in the evolution of the pharmacist as a healthcare provider.

Sandra is actively involved as a member of the International Pharmaceutical Federation Education Initiative (FIPEd), which is dedicated to global change in the education of pharmacists in a dynamic healthcare landscape.

For more about FIP, please visit www.fip.org/pharmacy_education.


Neill BrownSVP, Client Services
Neill.Brown
@mccann.com

+1 416 620 2903

Jacqueline Bain VP, Expert Marketing
Jacqueline.Bain
@mccann.com

+1 973 917 6832

Contact Sandra

Sandra.Carey@mccann.com

+1 416-620-2922

+1 646-865-2904 (US/NY)



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