HOW DO YOU DEFINE HEALTHCARE?
IF IT DOESN'T INVOLVE THE PHARMACIST, THINK AGAIN.
ARE YOUR BRANDS ON A FIRST-NAME BASIS WITH PHARMACISTS?
THEY SHOULD BE.
LOOKING FOR TRUTH ABOUT THE FUTURE OF PHARMACY?
LOOK NO FURTHER —McCANN PHARMACY.
For more than a century, McCann has been built on the enduring motto “Truth Well Told” and the transformational power truth has over the businesses and brands behind which it stands.
THE TRUTH ABOUT
McCann Pharmacy leverages brand communications to empower pharmacists to become trusted healthcare advisors.
How? We find a relevant and meaningful way to connect and educate pharmacists about your brand and its available services.
In turn, patients looking for better healthcare solutions are connected with the appropriate treatment option for their individual needs that much faster.
In the US, for every
invested in clinical pharmacy services,
Am J Pharm Educ
In China, by 2020 about RMB
in hospital and retail
terminal drug sales are expected to
transfer to e-commerce sales.
of adults visit the pharmacy every year.
million people visit the pharmacy every day.
National Pharmacy Association of the UK
THE TRUTH ABOUT
As the current healthcare system continues to drive expenses up for consumers, patients and caregivers will seek...
...creating a need for trusted advisors, such as pharmacists, to help guide appropriate treatment decisions. As patients begin seeing their pharmacists more than their physicians, no greater opportunity exists for brands than during the conversation between the patient and pharmacist.
DRIVERS FOR PHARMACIST ACTIVATION
“ More than 7 in 10 patients say a pharmacist's recommendation on an over-the-counter product is important to them.”
– NACDS US OPINION RESEARCH SURVEY, 2014
HOW DO YOUR
SERVICES FIT IN?
THE TRUTH ABOUT
YOUR PRODUCTS AND SERVICES
Pharmacists should know your brand and all it has to offer, as well as any other healthcare provider and, we'd argue, even more. The more we educate pharmacists about your products, the more influence they will have toward improving outcomes. Patients will be relying on their pharmacists for answers. Let your products be the pharmacist’s answer.
WE EMPOWER PHARMACISTS AS INFLUENCERS THROUGH:
SALES REPRESENTATIVE ENGAGEMENT
DRIVERS OF CHANGE
As patient and caregiver healthcare needs evolve, we look for new solutions, beginning with the pharmacist.
As the demand for healthcare services rises, despite advances in medicine…
Pharmacists are in their ascendancy as new interventionists.
Because providing medicines without advice doesn’t achieve adequate treatment goals…
Pharmacists are evolving from dispenser to expert advisor.
With pharmacists being more accessible than HCPs…
Pharmacists help transition pharmacies into diagnostic, triage, and counseling centers.
THE TRUTH ABOUT
HOW THIS HELPS PATIENTS
Meeting patients and caregivers where they are, whether at the hospital or pharmacy, means more direct care. Knowledgeable pharmacists are becoming interventionists for illness, and with a deep understanding of the products and services your brand offers, they can turn their focus from dispensing medications to driving brand choice along the patient’s healthcare journey through:
PATIENTS AT THE PHARMACY
An estimated 82% of Americans use daily medications to manage their health, and 29% take 5 or more medications.
In Britain, 96% of patients can get to a pharmacy within 20 minutes. Roughly 90% of Americans live within 5 miles of a pharmacy. In metropolitan areas, the average distance shrinks to 1.83 miles.
Americans rated pharmacists second in terms of trustworthiness and ethical standards, behind only nurses and tied with medical doctors.
WHO CAN I
The woman standing behind McCann Pharmacy is also the woman who continues to stand behind the pharmacy counter as an active pharmacist. It's true. While Sandra brings leadership, vision, and considerable expertise to the realm of professional pharmacy initiatives, it is her commitment to working one-on-one with patients that best captures her passion.
Having previously served as president of several pharmacy regulatory and advocacy organizations, she now sits as an advising leader of various global pharmacy committees and is considered a key opinion leader in the evolution of the pharmacist as a healthcare provider.
Sandra is actively involved as a member of the International Pharmaceutical Federation Education Initiative (FIPEd), which is dedicated to global change in the education of pharmacists in a dynamic healthcare landscape.
For more about FIP, please visit www.fip.org/pharmacy_education.